Mercatus Blog
Here we share the latest news, trends and useful articles in the world of business, technology and innovation.
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Amazon Competitor Analysis: An Essential Guide
When it comes down to Amazon’s cut-throat ecosystem, understanding your competition is key. By leveraging an Amazon competitor analysis, sellers can get insight into their competitors’ techniques, product choices, pricing strategies and degrees of customer involvement.
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What Is Amazon DSP And How Does It Work?
Amazon Demand-Side Platform (DSP) is the automation software that allows businesses to buy display and video ads to show to relevant audiences, on and off the marketplace, all without the need for manual purchasing.
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Google Ads vs. Amazon Ads: Where Should You Advertise?
Selecting the perfect online advertising platform can make or break your business. There are two giants (or titans) in the digital advertising space today, Google Ads and Amazon Ads, offering unique benefits for different needs.
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Is It Worth Selling On Amazon In The UK?
The UK market offers a fantastic selling opportunity on Amazon for entrepreneurs and small business people. Amazon offers a high-traffic platform for sellers, with millions of active customers regularly visiting it.
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Amazon Ad Types: A Complete Guide
Running an effective advertising campaign is necessary for any Amazon seller when it comes to e-commerce. Knowing your different Amazon ad types and campaigns can improve your visibility and sales.
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Amazon A10 Ranking Algorithm: What You Need To Know (2024)
If you plan to sell your products on Amazon and wish to survive in the fiercely competitive world of Amazon selling, then mastering the A10 ranking algorithm is paramount.
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Amazon Vendor Central vs Seller Central: Which Should You Choose?
Businesses have two main platforms to choose from when selling on Amazon: Vendor Central and Seller Central. While both have their own set of benefits, it ultimately comes down to your goals and resources as well as how much control you want over your product listings when choosing one.
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How Does Amazon Advertising Work? A Complete Guide
Nowadays, Amazon advertising is essential for any seller in the e-commerce competition, as it aims to increase product visibility and sales. More than a hundred million customers come to Amazon daily, and taking advantage of the advertising can massively boost your reach.
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Amazon UK Selling Fees: An Explanation For Sellers
There are big opportunities when you sell on Amazon, but if you don’t get the fees right, then your profits can disappear quite quickly. Amazon charges fees that vary based on the products you are selling and how they are fulfilled.
