Mercatus Blog

Here we share the latest news, trends and useful articles in the world of business, technology and innovation.

  • Top 8 Amazon Advertising Strategy Ideas For 2024

    Top 8 Amazon Advertising Strategy Ideas For 2024

    An increasing number of new trends are shaping up to make 2024 another significant year for your firm to stay ahead of the game. Read on for the best eight Amazon advertising strategy methods that will be a hit in 2024.  From sophisticated targeting skills to new advertising techniques, these strategies can help improve your […]

  • Amazon Chargebacks: Everything You Need To Know

    Amazon Chargebacks: Everything You Need To Know

    Amazon, the giant of online commerce, is full of opportunities for sellers but also full of pitfalls. One such pitfall is the Amazon chargebacks, a horror story for many. But have no fear, for we’re going in-depth into the world of Amazon chargebacks here to discuss what they are in the first place, what types […]

  • GS1 Certificate: Do You Need One To Sell On Amazon?

    We want to ensure you’re all set up and ready to sell all you can, so we’re going to provide you with all the information you need about GS1 certificates. While it is possible to sell certain products without one, you most likely do need a GS1, so it’s best to know all about it.

  • Amazon Brand Story: An Essential Guide

    In today’s competitive marketplace, having a strong brand story is crucial for businesses looking to stand out and connect with customers. Amazon, with its vast audience and diverse product offerings, provides an ideal platform for brands to showcase their unique identities and values.  In this guide, we’ll explore the importance of brand storytelling on Amazon, […]

  • Is Amazon PPC Advertising Worth It? Evaluating the ROI and Benefits

    Amazon is one of the top online marketplaces in the world, and you can pretty much purchase anything you need and get it shipped out to you as quickly as possible.

    However, how do you know which item is the best option? That’s where PPC advertising comes into place.

  • 10 Ways To Increase Sales On Amazon In 2024

    10 Ways To Increase Sales On Amazon In 2024

    Let’s delve into our guide to take a look at additional strategies on how to increase sales on Amazon and maximise your Amazon business’ profits. These are the top 10 best things you can do to ensure that you get the most out of your Amazon sales. 

  • How To Become An Amazon Seller In The UK

    How To Become An Amazon Seller In The UK

    Becoming an Amazon seller in the UK opens the door to a dynamic world of e-commerce opportunities. Whether you’re a budding entrepreneur or an established business looking to expand, this step-by-step guide will demystify the process, making it accessible to everyone.

  • What Is Amazon FBA & How Does It Work?

    What Is Amazon FBA & How Does It Work?

    In the ever-expanding world of e-commerce, businesses constantly seek ways to streamline their operations and enhance customer satisfaction. One solution that has gained significant popularity is Amazon FBA or Fulfilment by Amazon.

  • How To Sell Alcohol On Amazon Successfully: 10 Key Steps

    How To Sell Alcohol On Amazon Successfully: 10 Key Steps

    Entering the world of selling alcohol on Amazon can be a rewarding journey, but it requires a smart approach. This guide walks you through 10 essential steps for success in online alcohol sales. Starting by getting the right licences and teaming up with licensed distributors.