Mercatus Blog

Here we share the latest news, trends and useful articles in the world of business, technology and innovation.

  • How Much To Spend On Amazon PPC (2024 Guide)

    How Much To Spend On Amazon PPC (2024 Guide)

    How much do you spend on your Amazon PPC advertising strategy? You don’t want to spend too much, and it ends up not being cost-effective. You also don’t want to spend too little, and you get no benefit out of it. That’s why we’ve put together this guide to help you determine how much to […]

  • Top 10 Benefits Of Outsourcing Amazon Listing Services

    Top 10 Benefits Of Outsourcing Amazon Listing Services

    Making your products stand out on Amazon requires time and expertise. Although you may have a knack for making good listings, you may not be aware of other dynamics to Amazon listings. This is where you may want to outsource Amazon listing services. These services offer packages that will monitor, manage, and boost sales campaigns […]

  • What Is Amazon Registry? 8 Key Benefits For Your Brand

    What Is Amazon Registry? 8 Key Benefits For Your Brand

    Amazon is a lucrative online marketplace, offering many businesses golden opportunities to promote and sell their products. However, many sellers seem to worry about setting themselves out against the competition and ensuring their intellectual property and products are protected from people who might want to steal their ideas. Luckily, the platform has created the Amazon […]

  • Top 8 Amazon Advertising Strategy Ideas For 2024

    Top 8 Amazon Advertising Strategy Ideas For 2024

    An increasing number of new trends are shaping up to make 2024 another significant year for your firm to stay ahead of the game. Read on for the best eight Amazon advertising strategy methods that will be a hit in 2024.  From sophisticated targeting skills to new advertising techniques, these strategies can help improve your […]

  • Amazon Chargebacks: Everything You Need To Know

    Amazon Chargebacks: Everything You Need To Know

    Amazon, the giant of online commerce, is full of opportunities for sellers but also full of pitfalls. One such pitfall is the Amazon chargebacks, a horror story for many. But have no fear, for we’re going in-depth into the world of Amazon chargebacks here to discuss what they are in the first place, what types […]

  • GS1 Certificate: Do You Need One To Sell On Amazon?

    We want to ensure you’re all set up and ready to sell all you can, so we’re going to provide you with all the information you need about GS1 certificates. While it is possible to sell certain products without one, you most likely do need a GS1, so it’s best to know all about it.

  • Amazon Brand Story: An Essential Guide

    In today’s competitive marketplace, having a strong brand story is crucial for businesses looking to stand out and connect with customers. Amazon, with its vast audience and diverse product offerings, provides an ideal platform for brands to showcase their unique identities and values.  In this guide, we’ll explore the importance of brand storytelling on Amazon, […]

  • Is Amazon PPC Advertising Worth It? Evaluating the ROI and Benefits

    Amazon is one of the top online marketplaces in the world, and you can pretty much purchase anything you need and get it shipped out to you as quickly as possible.

    However, how do you know which item is the best option? That’s where PPC advertising comes into place.

  • 10 Ways To Increase Sales On Amazon In 2024

    10 Ways To Increase Sales On Amazon In 2024

    Let’s delve into our guide to take a look at additional strategies on how to increase sales on Amazon and maximise your Amazon business’ profits. These are the top 10 best things you can do to ensure that you get the most out of your Amazon sales.