10 Ways To Increase Sales On Amazon In 2024

Selling on Amazon demands adaptability and strategic prowess in a marketplace that is constantly changing to keep up with audience demand and new product releases. Whether adapting to changes in Amazon’s rules, facing heightened competition, or navigating economic shifts, staying ahead is crucial for success. 

As a dedicated Amazon seller, you’re likely in pursuit of innovative ways to amplify your sales in 2024. Let’s delve into our guide to take a look at additional strategies on how to increase sales on Amazon and maximise your Amazon business’ profits. These are the top 10 best things you can do to ensure that you get the most out of your Amazon sales. 

1. Make Sure You Do Competitor Research

Understanding the competitor market is the first step in building a truly robust sales campaign. When you decide to sell on Amazon, you have the luxury of the platform being there for you. On the other hand, Amazon is the largest online marketplace in the world, so your product listings must stand out amongst possible competitor products. To ensure this happens, a good first step in boosting sales is conducting competitor research. 

There are several points of analysis you should use when conducting your competitor research. These include the following:

• Product listings
• Pricing
• Customer reviews
• Brand presence
• Advertising
• Inventory methods
• Keyword strategies
• Customer service
• Amazon program participation 
• Social media integration and presence
• External marketing tactics

This thorough analysis equips you with valuable insights to refine your approach to selling on Amazon, ensuring a competitive edge and sustained growth in the dynamic marketplace. Regular updates to your research are essential for adapting to market changes.

2. Ensure You Maintain Your Amazon Presence 

Having an Amazon seller’s account means that you need to pay attention to your listing on the platform. Prioritising Amazon as your main sales outlet will ensure that your listings and appearances are up-to-date and that you can respond to customer queries quickly and efficiently. Consistently maintaining your Amazon listings will earn you a good reputation among buyers, and also help you to ensure your product listings are accurate. 

Additionally, focus on garnering good reviews, staying informed about competing products, enabling special pricing, and considering outsourcing management to professionals if constant attention is challenging.

To enhance your Amazon presence, actively engage with customer reviews, promptly address queries, and regularly update product information. Utilise Amazon’s promotional tools, such as special pricing and deals, to attract and retain customers. If managing your Amazon presence becomes overwhelming, consider outsourcing tasks to professionals well-versed in Amazon operations.

3. Make Your Brand Official

You can ensure your brand is seen as authentic by using the Amazon Brand Registry. By enrolling in this program, you help prevent other sellers from selling in-genuine products or knockoffs of your own. Additionally, sellers gain access to better advertising opportunities, customer insights, and the ability to have Amazon storefronts where their products are displayed exclusively under the brand name.

Becoming an official brand on Amazon not only protects your intellectual property but also opens up new avenues for brand promotion. Leverage the enhanced advertising opportunities offered by Amazon Brand Registry to create targeted campaigns that resonate with your audience. Utilise the exclusive Amazon storefront to showcase your products cohesively, providing a seamless shopping experience for potential customers.

4. Embrace Using Social Media

Utilise social media to draw attention directly to your Amazon listing. Partner with influencers for product reviews, and consider creating social media pages for your products or company to advertise promotions or new releases. The use of hashtags and targeted advertising on social media is a great way to ensure your listings appear to the relevant audiences.

Social media can be a powerful ally in driving traffic to your Amazon listings. Collaborate with influencers whose audience aligns with your target market, and leverage their reach to promote your products. Establish and maintain an active presence on social media platforms, engaging with your audience through compelling content, promotions, and customer interactions. The strategic use of hashtags and targeted advertising can significantly increase the visibility of your Amazon listings among potential customers.

5. Reach Out To Other Platforms for Inbound Marketing

Platforms like blogs, online magazines, and publications are valuable tools when you need to generate interest in your Amazon listings. Approaching these kinds of spaces will help you to increase your online brand awareness, and also expand your online audience reach. 

Diversify your marketing strategy by reaching out to other online platforms for inbound marketing. Collaborate with popular blogs and online publications in your niche to create content that highlights your products and brand. Focus on building quality backlinks to your Amazon listings, enhancing their visibility and credibility. Tailor your approach to resonate with the audiences of these platforms, driving more traffic and potential customers to your Amazon listings.

6. Offer Better Shipping 

You don’t need to restrict your sales to a specific area because it’s easier to ship. If you sell a product that is easy to get across borders, then you should think about offering worldwide shipping. This not only expands your possible audience significantly but will also earn you a brand reputation that spans the globe. 

You can drastically enhance your customers’ shopping experience by offering flexible and reliable shipping options. Using Amazon’s premium shipping services provides fast and efficient deliveries. Collaborate with a reputable global courier company to ensure secure and timely international shipments. Implement comprehensive package tracking systems to keep customers informed about their orders, fostering trust and satisfaction. Offering superior shipping options not only expands your audience but also contributes to building a positive brand reputation.

7. Always Keep Tabs on Stock

When you become more established in the Amazon marketplace, there is every likelihood that you may get repeat orders or orders from individual customers regularly. You also need to ensure that your product listings are kept up to date with the correct stock status. In other words, you need to let your customers know whether or not you can deliver the item once they have made a purchase. 

It’s a good idea to ensure that you keep stock in the event of repeat orders. If you know that a customer is likely to order at a certain time every month, then ensuring stock is available to them will boost your sales and your reputation among future customers. Maintaining accurate and updated stock information is vital for customer satisfaction and efficient order fulfilment. Utilise Amazon’s inventory management tools to track and manage your product stock effectively. Implement a robust inventory system on your end to cross-verify stock levels and prevent discrepancies. Anticipate repeat orders by analysing past customer behaviour and ensuring that popular products are adequately stocked. Pro

8. Know Your Audience

Understanding your target audience is crucial for tailoring your listings to their preferences and needs. Use data-driven insights to refine your approach, ensuring your products resonate with your audience.

Invest time and resources in understanding your target audience to create listings that resonate with their preferences. Utilise data analytics to gain insights into customer behaviour, preferences, and trends. Tailor your product listings, including images, descriptions, and keywords, to align with the expectations of your audience. Regularly analyse customer feedback and reviews to make informed adjustments to your listings. By deeply understanding your audience, you can optimise your product offerings, enhancing the overall shopping experience and boosting sales.

9. Offer Deals and Promotions for Loyal Customers

Implement loyalty programs, discounts, or promotions for repeat customers to encourage brand loyalty and repeat purchases.

Rewarding loyal customers is a proven strategy to foster brand loyalty and encourage repeat business. Implement loyalty programs that offer discounts, exclusive promotions, or early access to new products for customers who regularly engage with your brand. Use targeted marketing campaigns to communicate these special offers to your loyal customer base. By creating a sense of exclusivity, you not only retain existing customers but also stimulate additional sales through word-of-mouth and positive reviews.

10. Ask For Help and Outsource

Consider outsourcing tasks such as copywriting, photography, and PPC management to experts. Leveraging external expertise can save time, prevent burnout, and contribute to the overall success of your Amazon business.

Recognize when to seek external expertise to optimise various aspects of your Amazon business. Outsource tasks like copywriting to ensure compelling product descriptions, enlist professional photographers to enhance product images, and leverage PPC management experts for targeted advertising. By delegating these responsibilities, you free up valuable time to focus on core business strategies. 

Outsourcing also brings specialised skills into play, contributing to improved listing quality, enhanced visual appeal, and more effective advertising, ultimately leading to increased sales on the Amazon platform.

Use Mercatus today to increase your Amazon sales

When it comes to driving a successful sales campaign on Amazon, it can be very tricky to manage everything all at once especially when you’re running a business. Mercatus are the experts you may need to ensure your Amazon sales run as smoothly and effectively as possible. If you need a hand with boosting your Amazon sales, then get in touch with a member of our friendly team today and we’ll gladly walk you through what we offer and how we can help.