Tutti Bambini
-
4
years of YOY growth
-
£4.1m
in ad revenue
-
8.1
return on Ad Spend
About the client
Tutti Bambini have been producing high quality nursery furniture for 30+ years and were looking for a partner to help them navigate the challenges of heavy and bulky products on Amazon.
- IndustryChildren & Baby
- LocationUnited Kingdom
- ServiceFull-Service Amazon Management
Challenge details
MRT took over the account Q1 2019 after attempts by the brand to trade Amazon Vendor in 2018.
After the loss of the market leader brick-and-mortar retailer, Mothercare, the brand needed to grow their sales on Amazon to help maintain their share in a newly fragmented market.
Approach
We created newly optimised content aggressively targeting high volume generics within the nursery category.
Alongside this we built out a targeted ranking strategy that included sponsored product keyword campaigns alongside a brand advertising strategy to ensure they won top of search postions across the category.
Results
Tutti Bambini remain a client four years into our relationship and we have built from zero to a multi-million pound per year account for the brand turning them into the market leader in the Amazon nursery category.
Our ranking strategy has delivered 1st page rankings on strong generics in every product category in which they operate including numerous ‘Amazons Choice’ search results badges.
The advertising campaigns implemented by our specialists have delivered over £3.5m in ad revenue to date at an 8X ROAS.
Let's start growing your brand together
Why not give experts a full audit of your account?
We will provide a traffic light report highlighting areas of improvement, including performance metrics, stock availability, Buy Box, sales rank, ad optimization, and competitor analysis.
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