Funkin Cocktails
-
70%
New To Brand Orders
-
£1.2m
in ad sales
-
9.5
ROAS
About the client
Funkin is a cocktail store that uses the best ingredients. They use real fruit to create products that are known among the best bartenders around the world and are part of the original recipe for Britain’s most popular drink, The Pornstar Martini.
Their mission is to make consistently great-tasting cocktails available to all.
- IndustryGrocery
- LocationUnited Kingdom
- ServiceFull Service Amazon Management
Challenge details
At the beginning of our relationship our brand partner under optimised listings and lacked strong ranking positions. The market had seen a boom in the 2020 lockdowns but a new strategy was needed to continue growing YOY in an increasingly competitive market space.
The brand had strong supermarket coverage but wanted to grow on Amazon.
Approach
MRT carried out and entire content refresh creating SEO optimised content that aligned with a keyword ranking strategy for their products.
Alongside this we were able to convince key stakeholders that our Amazon advertising strategy would cement strong organic positions, acquire new to brand customers and grow market share.
Results
Our advertising strategy effectively prospected for new customers, growing their market share and delivering 70% new to brand customers. Our campaigns have delivered an overall 9.5 ROAS and over £1m in advertising sales to date.
Let's start growing your brand together
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We will provide a traffic light report highlighting areas of improvement, including performance metrics, stock availability, Buy Box, sales rank, ad optimization, and competitor analysis.