Mercatus Blog
Here we share the latest news, trends and useful articles in the world of business, technology and innovation.
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What Is Amazon Marketing & How Does It Work?
If you have your own online shop on Amazon, there’s a lot of competition out there. And with a lot of competition, you need to find the best way to stand out among the crowd.
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Shopify vs Amazon FBA: Which Platform Should You Use?
This article will compare Shopify to Amazon FBA and their features, ease of use, cost, market reach, and particular advantages and disadvantages of each platform to help you decide which platform is best for your e-commerce business.
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10 Key Benefits of Amazon FBA For Sellers
There are several benefits Amazon sellers can look forward to when it comes to using this fulfilment system. This article will look into the service benefits of Amazon FBA may just be the way forward for you and your online business.
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Amazon FBA vs FBM: Which Is Right For Your Business?
Understanding FBA vs FBM can help you drive your business forward and increase profits when you choose the best match for you.
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What Is A Good Amazon ACoS? Essential Things To Know
Amazon is one of the best e-commerce platforms in the world to sell your products, regardless of the sort of store you have set up. However, you can’t be discovered without setting up a marketing strategy. You need to spend money to make money, but you want to ensure that what you’re spending ends up […]
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What Is Amazon FBM? (Fulfilment by Merchant)
Amazon Fulfilment by Merchant (FBM) is one of the delivery mechanisms used by those who sell on Amazon. Essentially, it means the onus is on the Amazon seller to ensure the product is delivered to the end-user or customer. The merchant handles everything from accepting the order to organising shipment. The alternative for Amazon merchants […]
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How Long Does It Take For Amazon PPC To Work?
The Amazon Pay-Per-Click (PPC) tool is a popular marketing and income generating tool when selling products online. Essentially, it’s an advertising tool, facilitated by Amazon, which enables online vendors to create adverts linking to their products. It’s cost-effective as vendors or sellers only end up paying for the number of clicks through to their product the advert draws in.
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What Is Amazon PPC?
Are you thinking of increasing your product sales on Amazon? Amazon PPC might be what you need. Amazon’s advertising tool enables you to create ads that alluringly pop up just when a potential customer is purchasing products similar to yours. You only pay a small fee whenever someone clicks on your ad, which thus makes […]
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How Much To Spend On Amazon PPC (2024 Guide)
How much do you spend on your Amazon PPC advertising strategy? You don’t want to spend too much, and it ends up not being cost-effective. You also don’t want to spend too little, and you get no benefit out of it. That’s why we’ve put together this guide to help you determine how much to […]
